All this makes for interesting reading and media attention, but it's hard to see that the average American will see this new approach as reassuring. The fact remains that atheism, by definition, is a worldview based on the denial of God's existence. Atheists may attempt to create rituals, ceremonies, and practices that mimic Christian traditions, but this serves only to point to the infinite emptiness at the heart of the atheist worldview.
I think I can understand why atheists are concerned about public relations. A kinder, gentler atheism might sell better in the public square. But it remains what it is -- a worldview that denies the existence of a divine Creator, Redeemer, or Judge.
Quote taken from here.