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Why Folks Choose Churches

I thought this was a very interesting post from churchrelevance.com:

Top 13 Reasons that Unchurched People Choose a Church
(research conducted by Ranier)

  1. 90% - Pastor/Preaching
  2. 88% - Doctrines
  3. 49% - Friendliness of Members
  4. 42% - Other Issues
  5. 41% - Someone Church Witnessed to Me
  6. 38% - Family Member
  7. 37% - Sensed God’s Presence/Atmosphere of Church
  8. 25% - Relationship Other than Family Member
  9. 25% - Sunday School Class
  10. 25% - Children’s/Youth Ministry
  11. 12% - Other Groups/Ministries
  12. 11% - Worship Style/Music
  13. 7% - Location

Top 9 Reasons that Church-Attenders Choose a Church
(research conducted by the Barna Group in 1999)

  1. 58% - Doctrine/Theology
  2. 53% - People Caring for Each Other
  3. 52% - Preaching
  4. 45% - Friendliness
  5. 45% - Children’s Programs
  6. 43% - Helping the Poor
  7. 36% - Denomination
  8. 35% - Like the Pastor
  9. 26% - Sunday School

Top 6 Things that Keep the Formerly Unchurched Active in the Church
(research conducted by Ranier)

  1. 62% - Ministry Involvement
  2. 55% - Sunday School
  3. 54% - Obedience to God
  4. 49% - Fellowship of Members
  5. 38% - Pastor/Preaching
  6. 14% - Worship Services

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